# Addressable

> Wallet and device intelligence for customer growth and risk analysis

Addressable connects blockchain wallet activity with device and website signals to help businesses understand customer value, acquisition performance, and potential fraud. Teams can enrich visitor and CRM records with financial history and activity across platforms, identify potentially valuable users before a first deposit, and use those signals to prioritize audiences or inform advertising bids.

Its acquisition tools support audience building, retargeting, and attribution across digital advertising channels. The Anti-Fraud product, currently labeled Early Access, groups related wallets and surfaces evidence of patterns such as bonus abuse, referral rings, and suspicious transfers. Analysts can review the reasons behind a flag and configure risk thresholds and actions. Addressable is aimed at businesses working with crypto audiences, including trading and gaming platforms, with access arranged through a demo.

## Listing details

- Canonical BetaNeon page: https://betaneon.com/products/addressable
- Official website: https://www.addressable.io/
- Category: Data & analytics / Business intelligence
- Status: Launched
- Topics: Advertising, Blockchain, Customer analytics, Data enrichment, Fraud detection
- Listing updated: 2026-11-02T15:10:12.650Z
- Information source: https://www.addressable.io/

This is a product introduction, not an endorsement. Confirm current availability, features, and prices on the official website. Community upvotes on BetaNeon are not star ratings.