# Braze

> Coordinate personalized customer messages across digital channels

Braze coordinates customer communication across channels such as email, mobile apps, web messages, SMS, and WhatsApp. Teams use customer data to select audiences and define the next steps in a journey. Orchestration connects those decisions with the messages being prepared.

Content tools, reporting, and AI-assisted decisioning support the wider program. Customer activity can inform later interactions, with performance analysis available alongside the campaign work. A team can arrange several steps across channels, inspect how people responded, and revise the audience or message used at a later stage while keeping the journey within the same platform.

## Listing details

- Canonical BetaNeon page: https://betaneon.com/products/braze
- Official website: https://www.braze.com/
- Category: Marketing / Marketing automation
- Status: Launched
- Topics: Customer engagement, Marketing automation, Messaging, Mobile app, Personalization
- Listing updated: 2026-10-30T16:50:06.237Z
- Information source: https://www.braze.com/

This is a product introduction, not an endorsement. Confirm current availability, features, and prices on the official website. Community upvotes on BetaNeon are not star ratings.