# Luma

> Develop video and image projects with AI.

Luma helps creative teams develop images, videos, and campaign material with AI. You can begin with a brief and use agents to research a direction, generate alternatives, and refine the work across different media. Style and character references provide visual context for the assets you develop.

Its image and video models give creators tools for directing scenes and carrying a chosen look through related shots. A product image, a teaser, or several versions of a social campaign can grow from the same project direction. APIs let development teams connect supported models to their own applications or production processes. The platform combines exploration with the revisions needed to prepare a set of media assets.

## Listing details

- Canonical BetaNeon page: https://betaneon.com/products/luma
- Official website: https://lumalabs.ai/
- Category: Artificial intelligence / AI video generation
- Status: Launched
- Topics: AI, Campaigns, Creator tools, Image generation, Video
- Listing updated: 2026-10-30T16:52:05.604Z
- Information source: https://lumalabs.ai/

This is a product introduction, not an endorsement. Confirm current availability, features, and prices on the official website. Community upvotes on BetaNeon are not star ratings.