# Marketo Engage

> Automate B2B campaigns, nurture leads and coordinate customer journeys

Marketo Engage automates marketing programs for B2B organizations. Teams plan campaigns, organize audiences, and nurture leads through messages tailored to the available customer information. Campaign content, activity, and reporting are connected within the platform.

Multi-step journeys work across channels and integrate with the company's marketing and sales systems. Audience and campaign records inform later interactions and analysis of pipeline activity. AI features add assistance around enterprise campaign work. Teams can maintain an ongoing nurture program, review its audience and responses, and coordinate follow-up with sales using the information gathered through those interactions.

## Listing details

- Canonical BetaNeon page: https://betaneon.com/products/marketo-engage
- Official website: https://business.adobe.com/products/marketo.html
- Category: Marketing / Marketing automation
- Status: Launched
- Topics: Automation, B2B, Campaign management, Lead nurturing, Marketing automation
- Listing updated: 2026-10-30T16:52:10.300Z
- Information source: https://business.adobe.com/products/marketo.html

This is a product introduction, not an endorsement. Confirm current availability, features, and prices on the official website. Community upvotes on BetaNeon are not star ratings.