# Optimizely

> Run web and feature experiments, personalize experiences, and manage rollouts

Optimizely supports experiments and personalization within a broader digital experience platform. Teams can build web tests in a visual editor or use server-side controls for product changes. A/B tests, multivariate experiments, and feature management provide ways to compare alternatives and control rollout.

Analytics relates results to customer and business measures. AI tools help prepare hypotheses, manage experiment work, and suggest further tests using the program's context. The wider platform includes content management and workflow agents, with integrations connecting existing marketing and development tools. Teams choose the relevant products for their work, then use results from an experiment to inform the next change.

## Listing details

- Canonical BetaNeon page: https://betaneon.com/products/optimizely
- Official website: https://www.optimizely.com/
- Category: Data & analytics / Experimentation & A/B testing
- Status: Launched
- Topics: A/B testing, Experimentation, Feature flags, Personalization, Visual editor
- Listing updated: 2026-10-30T16:52:42.041Z
- Information source: https://www.optimizely.com/

This is a product introduction, not an endorsement. Confirm current availability, features, and prices on the official website. Community upvotes on BetaNeon are not star ratings.