# Seda

> Run AI-led interviews, usability studies, and synthetic customer research from a shared study brief.

Seda is a customer research platform for AI-led interviews, usability studies, and consumer simulations. Teams begin with a research objective, prepare questions or a task, and define the audience they want to study. The platform supports research with human respondents as well as synthetic panels modeled around selected customer profiles.

Its interview workflow asks follow-up questions and organizes responses into structured findings. Reusable synthetic panels let teams explore proposed products, pricing changes, and creative ideas before committing to a larger study. Human interviews and simulated responses serve different purposes, giving researchers ways to gather direct feedback and explore hypotheses within the same research process.

## Listing details

- Canonical BetaNeon page: https://betaneon.com/products/seda
- Official website: https://getseda.com/
- Category: Design & creative / User research & usability
- Status: Launched
- Topics: AI, Qualitative research, Simulation, Surveys, User research
- Listing updated: 2026-10-30T16:53:28.069Z
- Information source: https://getseda.com/

This is a product introduction, not an endorsement. Confirm current availability, features, and prices on the official website. Community upvotes on BetaNeon are not star ratings.