# Umami

> Understand website and product activity in one place.

Umami brings website traffic and product behavior into one analytics workspace. Review referrers, campaigns, pageviews, devices, and locations to see how visitors arrive, then track events such as a signup or download. Funnels, journeys, retention reports, heatmaps, and session replay provide different views of what people do after reaching the site.

Revenue events attach monetary values to activity, and cohorts can narrow reports to a selected group. The open-source software uses a cookieless approach and can run through Umami Cloud or on your own infrastructure. Supported deployments also provide read-only MCP access for querying analytics through a compatible assistant under existing permissions.

## Listing details

- Canonical BetaNeon page: https://betaneon.com/products/umami
- Official website: https://umami.is/
- Category: Data & analytics / Website analytics
- Status: Launched
- Topics: Open source, Product analytics, Session replay, Traffic, Web analytics
- Listing updated: 2026-10-30T16:54:13.824Z
- Information source: https://umami.is/

This is a product introduction, not an endorsement. Confirm current availability, features, and prices on the official website. Community upvotes on BetaNeon are not star ratings.