Clay

Meet Clay

Clay builds sales and marketing workflows around company and contact information. A team can bring in its own records, connect data providers, research accounts, and define signals that matter for outreach. Enrichment and scoring then feed actions such as lead routing or CRM updates.

The visual workspace supports building through controls, code, or conversational instructions. Agents use business and account context to research prospects and prepare personalized messages. Integrations move the resulting records and actions into other sales tools. A team can develop a repeatable research process for one type of account, then apply that process across a larger list.