Encharge
Send behavior-based emails through visual automation flows.
Drip
Build ecommerce email campaigns from shopping behavior.
Meet Drip
Drip is an email marketing platform built around ecommerce customer activity. After connecting a store, a merchant can use purchase and browsing events to personalize messages and create audience segments that update as customers shop. Campaigns can target a selected group, or an automated workflow can respond to an event such as signup or an abandoned cart.
Templates provide starting points for welcome sequences, post-purchase messages, and follow-ups with inactive customers. Reports connect email activity with orders and revenue so the team can investigate which sends led to purchases. An MCP connection also makes account analysis and campaign tasks accessible through compatible AI tools.
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