Figo

Meet Figo

Figo monitors competitors' marketing activity and turns changes into a weekly briefing. Teams add the businesses they want to follow, then compare pages, search rankings, estimated traffic, ads, and social activity in one place. A competitor view lets users inspect the evidence behind a change and identify which channels deserve attention.

The service covers sources including Google, Meta, TikTok, and supported social platforms, with alerts for relevant new ads or pages. Agencies can organize client workspaces and share branded report links, while small teams can read a plain-English digest. The number of tracked competitors and available reporting features depend on the plan, and traffic figures are estimates.