Firework

Add shoppable videos and interactive product experiences to ecommerce sites

Meet Firework

Firework brings video into a brand's shopping experience. Shoppable videos, video showrooms, and one-to-one video chat let retailers present products and connect interested viewers with featured items. Content can come from creators, customers, staff, or the brand, with AI tools supporting parts of production and interaction.

Video experiences can appear on homepages, product pages, and landing pages, then be reused through email, mobile apps, SMS, or QR codes on packaging. A retailer can publish a demonstration where shoppers are comparing products and link packaging to additional material after purchase. The platform coordinates these video touchpoints around the retail content.

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Product details

Website: firework.com
Status: Launched
Category: E-commerce
Listed: Oct 9, 2026

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Customer experience Landing pages Mobile app Shoppable video Video commerce

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