Hasselblad

Meet Hasselblad

Hasselblad makes medium format cameras, lenses, and imaging software for photographers who need detailed files and careful control over color. Its X System pairs mirrorless camera bodies with XCD lenses, while the modular 907X and CFV digital back can also bring digital capture to compatible classic V System film cameras. Current 100-megapixel models offer large sensors and the Hasselblad Natural Colour Solution for portraits, landscapes, and commercial photography.

The Phocus desktop application provides RAW processing, local adjustments, perspective correction, and lens corrections. Phocus Mobile adds wireless image transfer and editing for supported cameras and mobile devices, helping photographers review and refine their work away from the studio.