Lucent

Meet Lucent

Lucent is an AI creative workspace for marketers producing advertising images and videos. It brings multiple media models into one interface and offers agents organized around common campaign tasks. Users can start with a product or brand idea, attach reference material, and generate visual concepts or variations for testing.

Its workflows cover static ads, product imagery, localization, repurposing, and image editing. Marketers can resize creative, change colors or calls to action, add motion to a still image, and adapt an existing concept for another season or audience. Lucent also supports publishing to connected advertising accounts, helping teams move from creative experiments toward campaign use.