Mailchimp

Meet Mailchimp

Mailchimp combines email design, audience management, and marketing automation for businesses. You can create campaigns from templates, organize contacts into groups, and use AI tools to help prepare content. Automated flows support messages tied to customer activity, such as welcoming a subscriber or following up after an interaction.

Reporting shows how recipients respond, helping a team compare campaigns and plan later sends. Connections to online stores and other applications bring customer data into that work. SMS marketing adds another channel where it is available and approved for the account. Businesses can use the service to manage audiences, prepare messages, and coordinate recurring marketing communication.