Marketo Engage

Meet Marketo Engage

Marketo Engage automates marketing programs for B2B organizations. Teams plan campaigns, organize audiences, and nurture leads through messages tailored to the available customer information. Campaign content, activity, and reporting are connected within the platform.

Multi-step journeys work across channels and integrate with the company's marketing and sales systems. Audience and campaign records inform later interactions and analysis of pipeline activity. AI features add assistance around enterprise campaign work. Teams can maintain an ongoing nurture program, review its audience and responses, and coordinate follow-up with sales using the information gathered through those interactions.