Sprout Social
Plan social content, manage conversations and measure results
Plan social posts and bring channel reports into one dashboard.

Metricool is a workspace for planning social posts, reviewing channel performance, and handling audience interactions. Its visual calendar lets users arrange content, preview it for a destination network, and schedule publication. An inbox brings messages and comments together, with saved replies for recurring responses.
Analytics and competitor comparisons provide material for recurring reports. Teams can organize accounts by brand and assign access to collaborators, while campaign reporting includes advertising activity. Smartlinks creates customizable link pages with click tracking. Flows adds direct-message automation triggered by interactions with social content, allowing a team to connect a response with a catalog, signup page, or further conversation.
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