Playcall

Meet Playcall

Playcall is an open-source sales coaching tool that evaluates conversations against a team's own playbook. It combines call evidence with the account, contact role, and deal stage to produce scorecards, helping managers see whether representatives follow the intended sales approach and where a conversation needs improvement.

Teams can use established frameworks such as MEDDPICC, BANT, or SPIN, or provide their own playbook to generate a rubric. Results include coaching drills, recurring objections, and explanations for stalled deals grounded in what was said. The software is self-hostable and supports bringing your own model-provider key, giving teams control over their deployment and analysis setup.