Refs

Meet Refs

Refs is a reference library that analyzes films and product videos for their editing and storytelling structure. Users can search the archive, watch videos from their sources, inspect shot boundaries, and study pacing, hooks, sound, and other creative choices. Cross-film formulas help reveal patterns shared by videos with similar formats.

Paid features expand these analyses into detailed blueprints and prompt recipes that an AI coding tool can use to plan original work. An MCP integration connects the library to compatible agents, while Brandprint derives a reusable house style from a brand's launch videos. The focus is on applying methods and structure to new material; browsing references does not supply a license to reuse the original footage.