Rokt

Meet Rokt

Rokt is an ecommerce technology platform that connects retailers, advertisers, and shoppers through relevant offers during checkout and after a purchase. Its AI uses transaction context and first-party data to select product recommendations, promotions, and other experiences for individual customers. Ecommerce businesses can use its tools to offer cart upsells, present additional products, and earn revenue from offers on confirmation pages.

For advertisers, Rokt Ads provides access to shoppers across a network of partner sites, with targeting, bidding, and reporting designed around customer acquisition goals. Campaigns use a cost-per-click auction model and can be optimized toward measures such as acquisition cost or return on advertising spend. The broader product suite also includes customer data tools for connecting information across marketing and commerce systems.