SparkToro

Meet SparkToro

SparkToro helps marketers investigate where an audience spends its attention online. Reports describe patterns such as website visits, social accounts followed, preferred networks, media consumption, search keywords, and topics of interest. Demographic and professional attributes add context to the selected group.

Affinity rankings make specialized sources visible alongside larger channels by showing where the audience's engagement is relatively concentrated. Those findings can suggest a publication to investigate, a partnership to explore, or a subject for content. The reports provide research leads for media planning, positioning, and outreach, to be considered alongside the business's own understanding of its customers.