Traackr

Meet Traackr

Traackr helps brands select creators, manage influencer campaigns, and compare the results. Teams use its creator data to research prospective partners and build a shortlist around a campaign brief. Campaign workflows then organize the work of activating those creators and collecting evidence of their performance.

Abigail, the platform's AI assistant, recommends creators with reasons for their inclusion, assists with campaign tasks, and generates performance reports. Those reports help a program owner inspect what happened in a campaign and decide what to change in the next one. Market benchmarking also compares creator activity across brands and regions, placing a team's own results alongside the wider category.