Microsoft Clarity
Understand website behavior with replays and heatmaps
Investigate digital journeys using captured behavior, analytics, and session context

Fullstory records digital interactions to help teams examine how people use websites and applications. Session replay, heatmaps, funnels, and journey analysis connect broad patterns with the activity behind them. Product teams can investigate an abandoned process or repeated difficulty and inspect the affected interactions.
StoryAI and MCP access provide additional ways to question the behavioral data. Guides and Surveys deliver in-product guidance and collect contextual feedback. Fullstory Workforce applies analysis to employee workflows, while Anywhere sends behavioral information into other systems. A team can examine a journey, change the relevant experience, and return to the recorded activity and feedback to review what followed.
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