Microsoft Clarity

Understand website behavior with replays and heatmaps

Meet Microsoft Clarity

Microsoft Clarity records interactions with websites and apps for teams studying how an interface is used. Session replays show individual journeys, and heatmaps summarize clicks, scrolling, and points where visitors leave. Highlights bring selected moments into view, while AI summaries help a reviewer examine patterns across recordings.

An AI chat interface supports questions about the collected information. Mobile SDKs connect supported app environments, and integrations link Clarity with other analytics tools. AI visibility reporting and brand-agent tools add views of content in AI experiences and shopper interactions with on-site assistants. Teams can compare page versions and inspect the recorded behavior around a change.

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Product details

Website: clarity.microsoft.com
Status: Launched
Category: Data & analytics
Listed: Oct 9, 2026

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Behavior analytics Heatmaps SDK Session replay Web analytics

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