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Understand website traffic, sessions, and conversions in one workspace
Track website traffic, conversions, and revenue in one dashboard

Open Analytics is a website analytics tool for understanding visitors, traffic sources, and conversions. Site owners add a tracking script, then use a dashboard to inspect page activity, referrers, countries, and custom events. Filters and saved funnels help examine a particular audience or the steps leading toward a signup or purchase.
The platform offers real-time views, visitor journeys, web performance measurements, and shareable dashboards. Supported payment integrations connect revenue to campaigns and pages, while natural-language questions and an MCP connection provide additional ways to explore the data. Open Analytics is open source and supports self-hosting alongside its hosted service. Its tracking approach is designed around cookieless measurement, with setup and collected events determined by the site owner.
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