Smart Bi
Bring marketing data into dashboards with an AI copilot
Build interactive business reports around shared data models and metrics

Microsoft Power BI turns connected business data into semantic models, reports, and interactive visuals. Analysts define reusable measures and create views that colleagues can filter and explore. The model supplies common business logic for reports, while Power BI Embedded brings those reports into an organization's own applications.
Connections with Microsoft Fabric support broader data work. Teams can share insights through tools such as Teams, PowerPoint, and SharePoint, while Copilot provides a conversational way to examine supported business data. Authoring, distribution, and AI capabilities depend on licensing and capacity. An analyst can prepare a model once and use it across several reports for different audiences.
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