Lumen by Talkwalker

Meet Lumen by Talkwalker

Lumen by Talkwalker is a social listening and media monitoring platform for researching conversations around a brand, topic, or competitor. Marketing and PR teams use it to investigate coverage, changing sentiment, and emerging issues beyond the activity on their own social accounts. Reports organize those findings for campaign reviews and ongoing brand monitoring.

Social benchmarking compares performance with other brands and industry activity. Consumer-insight and audience tools help research patterns in what people discuss, while customer-feedback analysis adds another source of context. A team can follow a developing story, examine the conversations behind a trend, and share the relevant data through the platform's reporting workflows.