ABsmartly

Run code-based experiments with shared metrics and sequential analysis

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Meet ABsmartly

ABsmartly gives product, engineering and data teams a shared system for running software experiments. SDKs connect tests to an existing codebase, while custom metrics define what the team will measure. Results update during the experiment, and the statistical engine uses group sequential testing with decision boundaries for evaluating a test.

Documentation, analysis and decisions stay with the experiment rather than being scattered across separate notes. An activity feed shows colleagues what is happening, and search makes earlier work available when planning another test. Program reporting adds a wider view across experiments, connecting the technical implementation with the reasoning behind a product decision.

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