Optimizely
Run web and feature experiments, personalize experiences, and manage rollouts
Connect visitor analysis, experimentation, personalization, and feature delivery

Wingify brings experimentation, personalization, behavior analysis, and feature management into an experience optimization platform. Teams use visitor activity and audience definitions to investigate a pattern, propose a test, or prepare a targeted experience. A shared data foundation connects the information across those tools.
Wingz AI suggests hypotheses, selects audiences, and helps set up and review experiments within the direction and controls a team defines. Feature tools release changes to chosen cohorts, then expand or revert the rollout. Commerce functions include storefront search and recommendations, while engagement tools reach customers through supported channels after a visit. The workflow connects observed behavior with the next configured experience.
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