Triple Whale
Connect commerce data, compare marketing measurements, and act on campaign insights
Connect website traffic and customer journeys to revenue

DataFast connects website analytics with payment data to show which marketing channels bring paying customers. Users install a tracking script or platform integration, connect a supported payment provider, and explore revenue alongside traffic, conversion rates, and customer journeys. Custom goals and funnels help trace steps such as sign-ups, downloads, and purchases.
The dashboard includes live visitor activity and ways to compare audience segments and traffic sources. Search Console integration adds search keywords, while revenue attribution helps relate those visits to sales. API, command-line, and MCP access let teams query their analytics from other tools, including AI assistants, when investigating how a website earns revenue.
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