HYROS

Meet HYROS

HYROS connects advertising activity with customer sales and longer-term value through attribution reporting. Businesses can examine campaign revenue and acquisition costs, then send conversion information back to advertising platforms. The service supports ecommerce, subscription software, and sales processes involving booked calls.

API and MCP connections make attribution data available to custom reporting and AI-assisted analysis. A marketing team can compare campaigns using immediate purchases or the later value associated with customers, then investigate which activity contributed to those records. The interpretation depends on the tracking setup and available events, so reported attribution should be assessed alongside the assumptions used in the comparison.