Northbeam

Meet Northbeam

Northbeam analyzes marketing through multi-touch attribution, incrementality, and media mix modeling. Attribution connects customer touchpoints with revenue, giving marketers a way to examine a path from an ad exposure to a purchase. Dashboards show campaign and channel results together.

Media mix modeling adds forecasts and budget scenarios, including channels that are difficult to assess through clicks alone. Northbeam Apex sends measurement information back to supported advertising platforms. A team can compare these different views when considering a spending change or investigating a campaign. The attribution and forecasts provide inputs to that decision, with outcomes depending on the model and the activity it measures.