Wicked Reports

Meet Wicked Reports

Wicked Reports connects first-party clicks and order records for marketing attribution. It separates new customers from repeat buyers and reports activity at campaign and creative level, helping businesses examine acquisition spending alongside customer purchases. Conversion signals can also be passed to advertising platforms for supported optimization workflows.

An integrated Analyst and MCP connections let users explore reporting through AI tools. Campaign recommendations and decision records support ongoing reviews of marketing activity. Agencies and businesses can use the platform to investigate how delayed purchases, repeat customers, and different attribution assumptions affect reported results, then keep the reasoning behind a budget decision available for later review.