Lyssna
Test designs and understand how people use products
Run usability studies, card sorts and navigation tests with research analysis tools.

Optimal Workshop researches how people understand content and use digital products. Card sorts examine grouping and labels, tree tests evaluate navigation structures, and first-click or prototype studies investigate design choices. Surveys, interviews, and live-site tests support other research questions.
Participant recruitment services help source study participants. Reporting and AI-assisted analysis organize themes, quotations, and summaries, with findings connected to supporting evidence. Designers, researchers, and product teams can choose a method around the decision they need to examine, then inspect the participant responses before making a change to content structure or an interface.
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