Simple Analytics

Meet Simple Analytics

Simple Analytics collects website pageviews, events, referral sources, and campaign data without persistent visitor identifiers. Its cookieless approach gives teams an observed traffic dataset that they can inspect alongside Google Analytics. Session starts come from pageview context rather than an ongoing visitor profile.

The dashboard provides a direct view of traffic, and APIs and exports move the data into warehouses or reporting tools such as Looker Studio and Power BI. Analysts can compare matching measures and investigate differences in collection. Because the products define sessions differently, their counts need not match. The comparison helps a team understand its traffic measurements and where reporting gaps may arise.