Matomo

Meet Matomo

Matomo analyzes website activity through traffic, events, conversions, and visitor journeys. Acquisition reports and audience segments help teams examine where visits come from and how groups behave. Funnels, heatmaps, and session recordings provide more detailed views of a selected process or page.

Organizations choose between Matomo Cloud and operating the software on their own infrastructure. Tracking integrations, APIs, and exports connect collection and reporting with other tools. Privacy-related settings give teams choices about the information collected and how it is handled. Reports also identify traffic from AI assistants and agents, extending acquisition analysis beyond conventional search and referral sources.