Confidence

Experimentation, feature flags, and product analytics connected to your data.

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Meet Confidence

Confidence is an experimentation and feature-management platform developed at Spotify. Product teams can define metrics from their data warehouse, run A/B tests, and manage releases through feature flags. Its testing tools include sequential analysis, variance reduction, and guardrail metrics that help teams follow an experiment while it is running.

Rollout controls gradually expand a release as its metrics hold and provide a way to reverse a change when problems appear. The platform also connects analytics and experiment context to product discussions, including through Slack and developer tools. OpenFeature support lets applications use a standard flag interface while Confidence supplies the underlying targeting and management service.

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