Optibase

Test website changes and understand visitor behavior

Website

Meet Optibase

Optibase is a website experimentation platform that combines A/B testing with conversion tracking and behavior analysis. Marketing teams can compare individual changes, test separate page URLs, or run multivariate experiments involving several elements. Results are tracked through clicks, forms, page visits, and custom events, with reporting for reviewing each variation's performance.

Heatmaps and session recordings add context to the numbers by showing how visitors interact with a page. Personalization tools can adapt content using attributes such as location, device, traffic source, or visitor status. Optibase is useful for teams that want to test website ideas and investigate conversion problems in the same workflow.

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