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Handle Instagram and Facebook comments and messages using store data and brand guidelines.

Yuma Social AI helps ecommerce teams manage comments and direct messages on Instagram and Facebook. It classifies incoming interactions by intent and sentiment, then applies rules for replies, moderation, or escalation. A shared handbook supplies brand guidance, while connected store data provides context for questions about products, availability, shipping, and orders.
Teams can move conversations involving private details into direct messages and route cases requiring a person to a connected helpdesk. The integration supports tools such as Shopify, Gorgias, and Zendesk. Reporting tracks sentiment and unanswered interactions, giving social and customer service teams a common view of activity around posts and ads.
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