Dovetail
Turn customer feedback into shared research insights
Find themes in customer feedback

Thematic examines written customer feedback from surveys, tickets, transcripts, reviews, and CRM notes. It groups comments into themes drawn from customers' language and keeps links to the original text. Teams can inspect or adjust the themes as they review an issue.
Combining sources lets a team examine feedback across channels and relate it to business measures. Scoring tools estimate indicators such as customer effort or churn propensity. Integrations route findings into tickets, alerts, dashboards, and AI workflows, with translation, redaction, and access controls for wider use. A team can follow a theme back to the comments behind it before deciding what action the evidence supports.
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